Developing local raw materials
We work closely with research institutes and farmers to foster the production of local raw materials. For example, R&D Abidjan is working at improving the quality and sustainability of local maize, cassava and yam. We can then buy more raw materials locally, improving farmer livelihood and reducing the impact of transportation on the environment.
21st century tools to improve quality and traceability
Improving the traceability of quality raw materials is key to delivering excellent products year after year to consumers. We are developing high-throughput analytical and DNA fingerprinting tools to ensure that we can only use the best sources of raw materials and only the best of the crop.